Robinhood's Customers Barely Trade Onchain. Its In-App Earn Product Became a Top Pool Anyway
Robinhood's customers are nearly invisible in onchain trading, yet Earn, embedded in the app, helped make Morpho the chain's largest protocol. The distribution switch: big-platform customers move onchain only when a product sits in the main entry point, takes one action, carries the platform's backing and offers a clear return.
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